Professional Web Studio

Web Development - Search Engine Optimization
Online Marketing

Entries by Darlene

Written by: Darlene

blogging can increase your sales

The very first post I wrote on this blog was titled Blog Versus Website: Pros and Cons. That was in March, 2010. Yes blogs were already very popular back then, but most small business owners were not using them yet to promote their business. Since then things have changed tremendously online and many more small business owners are blogging as a way to reach out and attract new clients. They have figured out that if you’re looking to leverage the power of the Internet to increase your sales and your market share, blogging can increase your sales substantially both ...


Written by: Darlene

competitive analysis

Are you analyzing your competition? If your business niche is competitive and you’re even moderately successful online you can be sure that your competitors are likely looking closely at you. The web can be very transparent in terms of being able to see how others are achieving success. That’s why new businesses can quickly rise to success and that’s why successful businesses need to be vigilant about competitive analysis --- so they can use the information to continue to grow and maintain their success online.

What sort of competitive analysis should you perform?

If you’ve defined where ...


Written by: Darlene

Years ago if you wanted advice with issues going on in your life you turned to Ann Landers who’s column could be found in many different newspapers across North America. During her 56 year stint she became known as an expert advice columnist.

Now, years later, many people turn to the Internet for help and advice. Therefore it makes sense that companies use the Internet to do exactly what Ann Landers (or the Ann Landers column) did. You can offer advice based on your specialty and become known as an online expert in your field.

online expert in your fieldCompanies who position themselves ...


Written by: Darlene

In this day and age, it’s not enough to have a website – you need to have an optimized website. Millions of people use search engines every day to find information that they need. If you can provide the information that they are looking for, you can earn their business. But none of this can happen if your website isn’t optimized.

Without optimization, your website simply won’t be found. It doesn’t matter how great your product is or what a wonderful service you offer. If you’re not being found in the search engines, your business doesn ...


Written by: Darlene

search engine optimization imageWhether you’re a large company in downtown Calgary, a small company on the outskirts, or an entrepreneur with a business in your basement in Timbuktu, search engine optimization, or SEO, is an essential ingredient of success.  Because the world surfs the web to make buying decisions, you’ll want to be the company that they find when they’re ready to buy whatever it is that you sell. Being found online at the top of Google, Bing, and Yahoo by your target customers would be a lot like having prime real estate, such as one of the big anchor ...


Written by: Darlene

Copywriting is an important part of the success of your website. Your web copy needs to motivate your customers and prospective customers to take action. But it also needs to get the attention of the search engines so that you can obtain great organic rankings in the search engine results pages. That’s why SEO copywriting is so important in 21st century marketing. By writing for your audience, and based on the fundamentals of search engine optimization, your business could get traffic that turns into customers.

SEO

SEO, or search engine optimization, is the act of designing your website ...


Written by: Darlene

Will a content management system help you grow your business online? Yes! And here's how. Content sells and today’s websites need to be more than a simple brochure that gives clients and prospects a glimpse into your business. Your website needs to work as a rich and interactive lead generation tool and a good content management system (CMS) can make it easy for you to help it do that.

What is a Content Management System?

django content management system

Once upon a time, before content management systems, updating a website could be pretty labour intense. Non-technical people really couldn’t do it ...


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