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Online Marketing

Entries by Darlene

Written by: Darlene

The Internet is filled with information for people who are interested in holistic medicine. This presents a great opportunity for naturopaths to attract clients. You can increase your business substantially by starting a naturopath blog. Read on for some helpful business blogging tips and ideas for naturopaths.

What Should I Write About?

It might seem daunting to imagine having a blog to maintain when you're busy building a business. But your blog offers you an opportunity to converse with potential customers and repeat customers as well. You can use it to inform people about health issues that naturopaths can ...

Written by: Darlene

If you’re in a competitive business, it’s good to outrank your competitors online. After all, when people click the search button, they often trust that the most relevant answer to their query will be at the top of the results.  How do you outrank your competition online?

outrank competition on google

Here are some helpful tips:

  • You shouldn’t only focus on one keyword phrase to rank well for and don’t just check your results on one search engine. Yes, Google may be the one you strive to succeed with due to their status as the top search engine but don ...

Written by: Darlene

Today I want to talk about REALTORS® and blogging. Every REALTOR® knows that they have a ton of competition, both online and offline. But how many REALTORS® are taking the time to leverage the power of the Internet so that they can rank higher on Google and gain a significant advantage over their competition?

house for sale

While there are many online tools that a REALTOR® can use to attract a steady stream of business, blogging on a regular basis is easy to do, and it will do great things for your business, such as:

  • Attract organic search engine traffic through targeted keyword ...

Written by: Darlene

The online world talks in great detail about the fact that Google gives higher rankings to websites with lots of good backlinks (links from other websites to theirs) versus their competitor's websites with fewer backlinks. Even websites with tonnes of great content can lose out to a competitor’s site that may lack in content but have thousands of backlinks. So what do people do to achieve a higher ranking on Google?

backlinksThey look for simple ways to build as many backlinks to their website as possible, especially if they are in a highly competitive industry.  And knowing that ...

Written by: Darlene

It’s exciting to create a new website. Whether it’s brand new or a better version of your old site, it’s an exciting time. You can hardly wait to see how it changes your business for the better. However, I think what many people forget is that once their new website is launched they still need to figure out ways to create buzz around their new site or no one will be looking at it.

create buzz

Even though we develop well optimized websites for businesses, a new website still needs lots of help getting noticed as fast as possible ...

Written by: Darlene

Why should you build a following on social media tools like Facebook and Twitter? Facebook and Twitter are known as the top two social networking tools around and can help you and your business in many ways, such as SEO, relationship building, viral marketing, and brand visibility.  How can you use them to your advantage in business?

social media

Your customers are using these tools. Your competitions’ customers are using these tools. If you use them to your advantage, you could find great new sources of traffic as well as build stronger relationships with your clients.

Step 1: Build a Following

Social ...

2011 Sep06


Written by: Darlene

You might think that you don’t have the marketing money to invest in online marketing services. But how are you faring in the search engines on your own? Are sites like Google, Bing, and Yahoo sending your website traffic? Do you even know where your web traffic comes from? What do your traffic graphs look like?

seo and roi

If the answer is “Not too good” or that you don’t know, it might be time to take a leap of faith and invest in some online marketing. SEO can be an excellent investment with a great ROI potential. Even a small ...

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