The online world talks in great detail about the fact that Google gives higher rankings to websites with lots of good backlinks (links from other websites to theirs) versus their competitor's websites with fewer backlinks. Even websites with tonnes of great content can lose out to a competitor’s site that may lack in content but have thousands of backlinks. So what do people do to achieve a higher ranking on Google?
They look for simple ways to build as many backlinks to their website as possible, especially if they are in a highly competitive industry. And knowing that ...