Smart business people are leveraging the power of the Internet to attract qualified clients to their business. Small businesses that you would never expect to find on the Internet are now using Internet marketing strategies to generate new business.
Because traditional small business marketing methods can be expensive and because many people no longer think of the Yellow Pages when they are searching for information about a product or service.
Instead they use the Internet to find what they are looking for. The major search engines are the most accessed websites on the Internet. Google has over 91 million searches per day, and Yahoo has over 60 million searches per day, together they represent 151 million searches per day.
That's easy! By understanding that a website is a great marketing tool and therefore creating their online presence with a professionally designed website.
Second, they begin developing a relationship with prospective clients by positioning themselves as an expert in their area of business. They do this by populating their website with unique and valuable information about the services and/or products that they provide, and how they can help their clients find solutions to their problems.
Keep in mind that the information that they offer on their website is not written as a sales pitch or meant to look like a brochure.
Their website content is simply a combination of interesting and useful information and suggestions, as well as details on the services they provide and the products they sell. A small business owner with this type of website will stand out from the crowd and definitely attract highly qualified prospects to their business.
For example, we recently moved into a new house and we wanted to have it painted by a professional painter. We can't even tell you where our Yellow Pages book is, because whenever we need something we automatically do a search on the Internet.
It is much quicker and easier for us to do a search on Google. Plus, the Internet will provide us with more information about a particular business then any Yellow Pages ad will.
In this case we did a search for painters in our city. We scanned about six different websites to see what they were all about.
Two of the websites had articles about different types of paint products and how to select paint colours which we found very beneficial. Several of the websites also displayed pictures of previous work that they had done. After looking at all the websites we narrowed our search down to the three that we found most impressive because of the amount of good information that they provided.
From there we used the contact information shown on their website and phoned them for more details. One was difficult to get a hold of. We invited the other two to our home to provide us with a quote and timeline. From there I have to say that we chose to do business with the one that we felt comfortable with throughout our entire search, starting with his website.
Therefore, regardless of the size of your business, or your target market (local community or around the world) a website is a very crucial part of your marketing plan.
In summary, your website needs to:
If you can position your website as the go–to resource for your area of business, you will fill your marketing pipeline with an on–going stream of new prospects and new customers. What small business owner doesn't want that?