Professional Web Studio

Web Development - Search Engine Optimization
Online Marketing

Archives March 2011

Written by: Darlene

Should you focus your efforts and marketing budget on inbound marketing or on outbound marketing efforts?

Some experts say save your money and just do inbound marketing, others say just do outbound marketing, because either they are comfortable with that due to their past experiences or they are simply unaware of how to use the Internet to do inbound marketing.

With 10+ years of experience, we at Professional Web Studio, a Calgary SEO company, highly recommend a mixture of both inbound and outbound marketing in order to build maximum awareness around your business, increase your customer base and increase your ...

Written by: Darlene

If you’ve got a business, having a website is good. It’s essential in the 21st century.  But having a website that looks good isn’t quite enough. You need traffic!

increase website traffic

Here are some tips on how to increase your website traffic:


There’s a saying in the online marketing community --- content is king.

Content does do a lot for helping you with your traffic. Creating a multi-page website could provide a wealth of information about your business and this could be excellent for visitors who may be interested in doing business with you.

But content does ...

Written by: Darlene

Social media strategies can do a lot for your business.

They can help you:

  • Improve your website traffic
  • Spread the word about who you are and what it is that you do well enough to warrant calling yourself an expert
  • Connect with others and develop authority

They are also excellent as a start to developing meaningful business relationships.

social media strategies

Some companies don’t understand how to leverage social media so below I have included some strategies to help you get started right away.

Here are five strategies for social media success that you could try:

Create Optimized Social Media Profiles

Create ...

Written by: Darlene

business web design

What kind of return on investment (ROI) are you getting out of your website? Was your website a great investment - meaning it's a valuable marketing tool that attracts new clients to your business, or do you feel like it was a waste of money?

I want to share a story with you about one of our clients. From the start he had several experiences that showed that his website was a great investment for his business.

Your Website Lends Credibility to Your Business

First, he said that it built credibility for his business, especially when he was meeting with ...

Written by: Darlene

Business to Consumer Marketing Secrets

online marketing

A competitive advantage could mean the difference between success and mediocrity online. If you take advantage of online marketing secrets you could surpass your competition in the search engines and in the eyes of your customers and prospective customers. Read on for some business to consumer marketing secrets:

Website Image

Make sure you have an up-to-date, modern-looking website that provides value to your customers. It's not enough to talk about how 'great' you are or how 'low' your prices are.

Websites that stand apart from competition demonstrate how they can help their clients.

Make ...